The Future of the Multinational Company

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By December of the following year, Uber had gone through another launch phase, only this time in Paris.

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By then, the company had a bold plan. The company would never have achieved this pace if its founders had set their sights simply on conquering only the San Francisco market. Starting your business with a targeted focus and an eye on expansion is a good idea, but you must scale wisely.

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This includes researching your next target market before making the move. Expanding to a new location without knowing there is a clear opportunity waiting for you there could lead to setbacks or even failure.


Thirteen percent cited bad timing as a reason for failure, and 17 percent pointed to a bad pivot or failure to shift at all. To avoid such organizations' mistakes, conduct surveys or tests among potential customers in your target area to determine whether they need your products or services. Even tech juggernauts like Microsoft have trouble.

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The company tests its new platforms internally. The point is, with so many tools being used, it can be hard to keep things straight without a clear plan. Create such a plan to ensure any solution you choose is completely integrated into your company's processes, and most importantly, make sure your team is committed to using them properly.

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As an entrepreneur, you know how to dream big -- but it's easy to lose sight of those dreams in the thick of testing viability in a small market and trying to get your business on its feet. Expansion can be scary, and while it's tempting to try to perfect your operation before moving on or moving up, expansion could actually hinder your opportunity for growth down the road. Make sure you are focused on creating the best business possible while keeping an eye toward the future. How to Know the Difference. Without a strong core business, you probably won't be able to do much expanding in the first place.

Models of the Multinational Enterprise | SpringerLink

But if you aren't thinking about expansion from the beginning, you might miss an opportunity that is even bigger than what you are currently focused on. Remember to balance the two. Entrepreneur Media, Inc. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners. The table below describes in more detail the data being collected.


By giving your consent below, you are agreeing to the use of that data. For more information on our data policies, please visit our Cookie Policy. Revoke Consent Submit Consent. Growth Strategies 3 Tips to Build a Multinational Company, From an Entrepreneur Who's Done It Twice Starting with a single-office setup and just one 9-to-5 time frame could unnecessarily limit an organization's growth potential. Next Article -- shares Add to Queue. Image credit: John Lund Getty Images.

Joe Gardner. Guest Writer. August 29, 7 min read. Emerald Group Publishing Limited.

The Evolution of Multinationals

Please share your general feedback. You can start or join in a discussion here. Visit emeraldpublishing. Abstract As an institution, the multinational enterprise has evolved in complexity. Please note you might not have access to this content. You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account. If you would like to contact us about accessing this content, click the button and fill out the form.

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The Future of the Multinational Company